Elizabeth Willy

Elizabeth Willy leads branding and marketing initiatives for Ohio State Events, developing strategies that grow awareness and demand for Ohio State’s distinctive venues and experiences in priority regional and national markets. She oversees integrated marketing efforts that position Ohio State as a premier destination for meetings, conferences, and special events.

With more than 20 years of experience in higher education and nonprofit communications, Elizabeth specializes in translating complex ideas into compelling stories that connect with diverse audiences. Before joining Ohio State in 2025, she led a team of creative professionals advancing fundraising marketing at the University of Montana, including the largest higher education fundraising campaign in state history.

At the University of Delaware, she promoted research through global media placements and led marketing for a public marine science event that welcomed more than 10,000 attendees annually. Other roles have included managing branding, marketing, and communications strategy for the Ohio University Heritage College of Osteopathic Medicine, and East Carolina University’s Division of Health Sciences.

Elizabeth holds bachelor’s degrees in English and Spanish from Ohio University and a master’s in English from Colorado State University. She is a Certified Brand Manager, earned a Mini MBA in Marketing from Marketing Week, and has received two Council for Advancement and Support of Education regional awards for web design.

Go-To Campus Venue

The Faculty Club patio — you’d never guess you’re in the middle of a bustling campus from this tree-lined space.

Favorite Columbus Dinner Spot

Sycamore – this sweet little spot feels like a hidden gem you found tucked away on a side street.

Ohio State Tradition I Love

"O-H-" — I love that we Buckeyes can share our pride together with just a few letters.